Yamaha Motor Europe (YME) has announced a major management change, with Olivier Prevost taking over as the new president and CEO, succeeding Eric de Seynes. This transition, effective from January 1, 2024, marks a new era for Yamaha in Europe as the company continues to adapt to the changing market and consumer needs.

Leadership Transition at Yamaha Motor Europe

De Seynes, who has led Yamaha Motor Europe as operational director, COO, and then as president and CEO since 2014, has overseen a period of significant growth and innovation. Under his leadership, Yamaha not only developed a new marketing strategy in Europe but also more than doubled its total net sales, implemented many new customer services, and embraced digital applications. De Seynes’ tenure saw Yamaha navigating through the severe Covid environment without curtailing business and service deployment.

In a statement, de Seynes reflected on his tenure: “It has been a great honor and privilege to have led the Yamaha Motor Europe group companies…We must remain aware of their needs; we must stay ahead of the game and provide them with the best solutions at the right moment.”

Olivier Prevost, who previously served as Vice President of Yamaha Motor Europe, is set to lead the company into its next chapter. His appointment is seen as a strategic move to continue Yamaha’s growth trajectory and further strengthen its position in the European market.

About Yamaha Motor Europe

Yamaha Motor Europe is a subsidiary of Yamaha Corporation, a leading company in the leisure marine industry. Yamaha is known for its wide array of products including motorcycles, marine engines, and recreational vehicles. The European branch is responsible for distributing Yamaha’s diverse product range across the continent and ensuring the brand remains synonymous with innovation, quality, and performance.

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