In a landmark initiative, Hapag-Lloyd, a leader in global maritime transport, has embarked on a significant digital transformation project. The German-based shipping company has begun the installation of cutting-edge real-time tracking devices across its entire fleet of dry containers, setting a new benchmark in the digitalisation of container shipping.

Pioneering Step in Maritime Digitalisation

The initial phase of this expansive project has been launched at the CMR depot in Wilhelmsburg, Hamburg, the heartland of Hapag-Lloyd. This step is the first in a series of planned installations that will span across the globe, involving up to 200 depots. The end goal is ambitious: outfitting 1.6 million standard containers with these devices by the end of 2023.

Enhancing Supply Chain Visibility

Dr. Maximilian Rothkopf, Chief Operating Officer of Hapag-Lloyd, expressed his excitement about the initiative. “As the first carrier in the industry to undertake such a comprehensive digitalisation effort, we are setting a new standard,” he says. “The integration of these tracking devices means our containers, whether in a warehouse or in transit, will be fully visible to us and, eventually, to our customers. This level of transparency is critical for managing complex supply chains, especially under the current strained global logistics scenario.”

Technological Innovation in Tracking Devices

The tracking devices being installed are more than mere location transmitters. They are equipped with IoT (Internet of Things) capabilities, enabling them to send real-time data for each container. This includes precise GPS location tracking, ambient temperature measurements, and monitoring for any sudden impacts or shocks. The incorporation of these features is set to significantly improve the efficiency and transparency of the supply chain.

Long Service Life and Energy Efficiency

These devices are not just technologically advanced but are also designed for sustainability and longevity. They utilise the latest in energy-harvesting technology and low-power consumption techniques, ensuring an ultra-long service life with high-frequency data transmission capabilities.

Collaboration with Industry Leaders

The roll-out of these devices is in partnership with Nexxiot and ORBCOMM, leaders in TradeTech and global IoT solutions, respectively. “This is a large-scale, industry-leading project, and our collaboration with these partners is crucial to streamline all processes and achieve the technology’s full potential,” explains Andrea Schöning, Senior Director Container Steering at Hapag-Lloyd.

Strategic Significance and Future Prospects

This project is not just a technological upgrade; it represents a strategic shift for Hapag-Lloyd. By endowing its container fleet with IoT capabilities, the company is not only enhancing operational efficiency but also positioning itself to meet the evolving demands of its global clientele. In the long term, this initiative is expected to yield significant benefits in terms of operational efficiency, customer service, and environmental sustainability.


Hapag-Lloyd’s initiative to digitise its dry container fleet is a testament to its commitment to innovation and customer service. As the project progresses, it will set new standards in the shipping industry, significantly impacting how global trade is conducted and managed.

About Hapag-Lloyd
Hapag-Lloyd is a top-tier global shipping company, renowned for its commitment to innovation, customer service, and sustainable practices in maritime logistics.

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